Failed beach party left boss of Saudi Neom project high and dry


Sindalah, a Saudi island getaway for ultra-rich yacht owners, was meant to give the world its first look at Neom, the $1.5 trillion project to turn a deserted region into a futuristic city and tourism hub.

It had been announced with fanfare by Crown Prince Mohammed bin Salman two years ago. When Sindalah finally opened its doors to the first visitors last month on the sidelines of a high-powered business convention in Riyadh, Neom threw a beach party featuring a performance by Alicia Keys with stars such as Will Smith in the crowd.

It was a “milestone” that “reaffirms Neom’s ability to conceive and deliver new and exciting destinations” and “offers visitors a first glimpse of what the future holds”, said Nadhmi al-Nasr, Neom’s chief



Source link

Leave a Comment